Software house · Lichfield, England
Software with somewhere to go.
We design, build and run software. Some of it we sell as products. Some of it we build for one organisation and nobody else.
Take the crossing
The crossing
Every organisation has a brook to cross.
On one side, the way the work gets done today. On the other, the way it ought to be done. In between, three stones.
-
This bankWhere you are.
The work gets done, but by hand. A spreadsheet only one person understands. Forty emails to arrange one interview. A monthly report rebuilt from nothing, every month.
-
MidstreamThe crossing.
We look at how the work actually moves before we write any code. Then we build software that carries it: the forms, the records, the reminders, the reports. We keep what works and replace only what doesn’t.
-
The far bankWhere you meant to be.
The work still happens. People just stop noticing the effort it used to take. And because we run what we build, it stays that way.
From here, two ways on.

Use something we’ve already built.
Products for HR teams, consultants, trainers and property owners. Each has its own name and its own look. We build and run all of them.
- HR Consultant CMSCases, time tracking and analytics for HR consultants.
- Pathly HireApplicants, from vacancy to hiring decision.
- Pathly LearnTraining delivered, tracked and recorded.
- PT Booking AppBookings and clients for personal trainers.
- OwnerlaneThe admin of owning a property, simplified.

Have something built for you.
Software made around one organisation’s way of working, or one of our products under your own name. We design it, build it and, if you’d like, run it for you.
- Internal tools that replace spreadsheets and inboxes
- Portals for your clients, candidates or members
- Connections between systems you already pay for
- Our products, white-labelled as yours
We design, build and run software.
FirstDesign
We start with the work, not the screens. Who does what, in which order, and where it gets stuck.
ThenBuild
Small, steady releases you can use as they arrive. No big reveal at the end, and nothing hidden in it.
AfterRun
We host, maintain and support what we build. Software that is left alone goes wrong slowly.
Organisations where people are the work.
HR consultancies
Case work, time and client reporting in one place, instead of five.
HR and people teams
Hiring, training and staff records that stay current without chasing.
Recruiters
Vacancies and applicants that move forward without living in an inbox.
Training providers
Courses delivered, progress tracked and completions you can evidence.
Personal trainers
Bookings and clients managed without the back-and-forth messages.
Property owners
The paperwork and dates that come with owning a property, kept in order.
You talk to the people who build it.
No one in between
The people you speak to are the people writing the code. Questions are answered by someone who knows the answer.
Products and bespoke, one team
What we learn running our own products goes into the software we build for you, and the other way round.
Still here after launch
We host, support and improve what we build. You won't be handed a zip file and a goodbye.
Sometimes the best system is the one you barely notice.
A working principle